So you want to advertise on Twitter.
So you want to advertise on Twitter but you have a limited number of characters. Surely you do not have to worry about traditional advertising disclosures do you?
According to FTC Guidelines social media ads may not be deceptive or misleading.
The Federal Trade Commission (FTC), the federal agency that regulates advertising disclosures, has weighed in on the issue of social media advertising by announcing last week that it had updated the so-called “DotCom Disclosures” Guidance released in 2000. The new guidance points out that advertisers using space-constrained ads, such as on some social media platforms, must still provide disclosures necessary to prevent an ad from being deceptive. Advertisers cannot make the required disclosures through pop-ups, because they are often blocked according to the Guidelines.